From Data-Informed To Fully Addressable: Videology’s Ferber
CANNES — The CEO of video ad planning, buying and execution tech platform Videology acknowledges, right now: “The vast majority of television-based media is not fully addressable.” So he imagines a...
View ArticleAddressable TV Delivers Big Sales Lift, Scheppach, Bologna
CANNES — Addressable TV promises to be a powerful tool for reaching consumers at scale with creative that’s carefully targeted to them, but how much lift are marketers who are investing in it actually...
View ArticleThe Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
CANNES — After “programmatic” methods of refining and automating the planning and buying of digital display ads took off, many are wondering when the same technology will get traction in the TV world....
View ArticleAddressable TV Poised to Crack the $70 Billion Market
CANNES — Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings points, or GRPs, may be starting to become obsolete. “You...
View ArticleAddressable TV Can Unleash TV Ad Creativity
CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target...
View ArticleJWT’s Mirum Brings “Deeper Technology Expertise”
CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve...
View ArticleAddressable TV Advertising is Changing the “Lumascape,” Banker Kawaja
CANNES – As addressable TV advertising emerges, so are a number of companies including Visible World (recently bought by Comcast), Clypd, Simulmedia and others. For the new medium to succeed, one...
View ArticleAddressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more...
View Article“It’s Going to Take a Village to Produce Creative”: Tribal’s Guest
CANNES — One consequence of the rise of data-driven marketing is brands creating tens of even hundreds of ads for various audience segments for a single campaign, not just two or three like in the old...
View ArticleDDB’s Doria on the Inspiration at Cannes Lions
CANNES – The growth of the scope of Cannes Lions, from a handful of categories – print; 30- and 60-second spots – to what it has become today, is, in the words of Icaro Doria, chief creative officer...
View Article‘Under Siege’: Kawaja On How Mad Men Are Fighting Back
CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody...
View ArticleAddressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche
CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads to specific households is finally becoming a reality for cable and satellite operators including...
View ArticleE-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM...
CANNES — The ad spend on paid media has dramatically dropped over the decades, representing one of the biggest evolutions in the marketing business, Group M’s Irwin Gotlieb tells Maria Mandel, VP...
View ArticleQuantifying a GRP: Fullscreen, Otter Media Developing Models around Custom...
CANNES — Fullscreen, the popular MCN, along with its parent group Otter Media, is developing a means to measure the impact of video views of custom advertising, says Kevin McGurn, Head of Sales, in...
View ArticleTV Isn’t Dead: Viewership Decline is Due to “Broken” Audience Measurement,...
CANNES – Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped. This has happened in large part as audiences moved to video-on-demand and the measurement services...
View ArticleAccess to Set-top Data Holding Back Addressable TV, SMG’s Scheppach
CANNES — Since the value that addressable TV delivers is widely understood, what’s hampering its adoption? Investment banker and CEO of LUMA Partners Terence Kawaja asks these panelists in a session...
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